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No-Code Support Stack: Comparing Zendesk, Intercom, Glide & Zapier

Compare and streamline your customer support with our deep dive into the top no-code tools for 2024

In partnership with

In the fast-evolving world of customer support, no-code tools are transforming how teams work. This month, we're breaking down the top tools that are revolutionizing support workflows without requiring a computer science degree!

The Contenders:  Zendesk, Intercom, Glide and Zapier.

Comparative Matrix 📊

Feature

Zendesk

Intercom

Glide

Zapier

Primary Focus

Comprehensive Support Platform

Customer Messaging & Engagement

No-Code App Builder

Workflow Automation

Ease of Use

⭐⭐⭐⭐

⭐⭐⭐⭐⭐

⭐⭐⭐⭐

⭐⭐⭐

Automation Capability

High

Moderate

Low

Excellent

Pricing Complexity

High

Moderate

Low

Low

Channel Support

Multi-channel

Messaging-focused

Limited

Integration-based

Zendesk: The Support Powerhouse

Zendesk is a comprehensive customer service and engagement platform designed to improve customer experiences and streamline support processes. 

It offers businesses tools to provide seamless, multi-channel support across email, chat, phone, social media, and more. 

Zendesk's solutions cater to customer service, sales, and IT support teams, enabling them to efficiently manage customer interactions and build loyalty through personalized service.

Key Features:

  • Ticketing System: A core feature that consolidates all customer queries from various channels into a single workspace. It includes prioritization, tracking, and automation tools to streamline workflows​

  • AI and Automation: Integrates chatbots, automated routing, and workflows to handle repetitive tasks, enabling faster responses and enhanced agent productivity​

  • Help Center and Self-Service: Provides tools to create branded knowledge bases, FAQs, and community forums, empowering customers to find solutions independently​

  • Multi-Channel Support: Unified handling of communication across email, live chat, phone, social media, and other channels from one platform

Pros

Cons

Robust enterprise-level solution

Can be expensive

Extensive integration options

Steep learning curve

Detailed customer interaction tracking

Overwhelming for small teams

Intercom: Conversation Maestro

Intercom is trusted by companies across industries for improving customer support efficiency, engagement rates, and overall experience. 

It is particularly beneficial for businesses looking to scale customer interactions without compromising quality.

Key Features:

  • Omnichannel Messaging: Consolidates communication from multiple platforms (live chat, email, SMS, WhatsApp, etc.) into a single inbox for streamlined customer interactions.

  • AI and Automation: Features the "Fin AI Agent," which can autonomously handle frontline support while mimicking human conversational quality, along with tools for automating tasks like ticket routing and prioritization.

  • Customizable Bots: Enables businesses to create bots that automate answers, schedule meetings, and perform personalized interactions with no coding required.

  • Help Center: Offers tools to build self-service resources like FAQs that integrate seamlessly with the platform and scale globally in multiple languages.

  • Customer Insights and Reporting: Provides robust analytics to track performance, engagement, and customer behavior in real-time, helping businesses refine their strategies.

Pros

Cons

Intuitive user interface

Limited traditional ticketing

Real-time customer engagement

Can get costly with features

Excellent for product-led growth

Less suitable for complex support workflows

Glide: The CRM App Builder

Glide is a no-code platform that enables users to create professional-grade apps and websites using data from tools like Google Sheets, Airtable, Excel, and other databases. 

It's designed to be accessible for non-developers, offering drag-and-drop functionality and a wide range of templates to customize apps for various business and personal needs.

Key Features:

  • No-Code Development: Build apps and websites without writing code, relying on a simple interface.

  • Data Integration: Supports multiple data sources, including Google Sheets, Airtable, MySQL, and BigQuery, allowing apps to dynamically use and update data.

  • Templates & Use Cases: Offers templates for use cases like CRMs, dashboards, inventory management, portals, and more.

  • Glide AI: Provides AI-powered tools for automating tasks and enhancing app functionality.

  • Cross-Platform: Apps created on Glide work seamlessly on both web and mobile platforms.

  • Enterprise Solutions: Custom app development and scalable features for businesses, supporting workflows, data security, and integrations

Pros

Cons

Zero programming experience required

Limited advanced features

Rapid app development

Not as robust for enterprise needs

Cost-effective for small teams

Depends on source data quality

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Zapier: The Automation Guru

Zapier is a leading no-code automation platform that allows users to integrate and automate workflows between apps and services. 

It is particularly useful for eliminating repetitive tasks and ensuring seamless data movement between tools. 

With over 7,000 app integrations, Zapier supports a wide range of applications, including CRM, email, project management, and more.

Key Features:

  • Zaps: Automations built using a "Trigger" (an event in one app) and "Actions" (tasks performed in other apps). For example, you can set a Zap to save Gmail attachments to Google Drive automatically.

  • No-Code Interface: Easy drag-and-drop builder for creating workflows without any programming knowledge.

  • Multi-Step Automations: Chain together multiple actions across various apps for complex workflows.

  • Conditional Logic (Paths): Add "if/then" logic to customize workflows based on specific conditions.

Pros

Cons

Incredible flexibility

Requires understanding of workflow logic

Reduces manual data entry

Can become complex with multiple steps

Works with existing tools

Performance depends on integration complexity

Pro Tip: Choosing Your No-Code Companion

  • Assess your team's specific needs

  • Consider budget constraints

  • Evaluate integration requirements

  • Start with free trials

  • Scale as you grow

Quick Bytes

Tool Spotlight: New Features and Updates in FlutterFlow

1. File Download Action
It’s now easier to enable file downloads in your app with the new File Download action. You can specify the URL or byte variable for the file to be downloaded and even customize the file name. For detailed instructions, check out the FlutterFlow documentation.

2. Updates to Reset Password Flow (Firebase & Supabase)
The Reset Password action has been renamed to Send Reset Password Email to clarify its purpose: sending a reset email. For Supabase, a magic link is used, while Firebase sends a link to a password change page. A new Update Password action is now available to update user passwords directly in both systems. Be sure to handle the new password flow in your app.

3. onDragStarted + onDragCancel
Two new action triggers—onDragStarted and onDragCancel—have been added for the Draggable widget. These triggers help create more complex drag-and-drop interactions within your app.

Community Spotlight 

Success Story: TechCo reduced support response time by 45% using a combination of Intercom and Zapier!

Closing Thoughts

The future of customer support lies in intelligent automation and seamless integration. While Zendesk offers enterprise-grade solutions and Intercom excels at conversational support, Glide enables custom support apps, and Zapier ties everything together. Choose based on your scale, budget, and specific needs—but remember that the best support stack often combines multiple tools to create a comprehensive solution.

As these platforms continue to evolve with AI capabilities, the barrier to building sophisticated support systems keeps getting lower for no-code teams.

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